Empowering your clients through education
Recommending retail products to your clients isn't just about increasing sales—it's about providing your clients with the knowledge and tools they need to maintain their brows between appointments. When approached as an extension of your expertise, upselling becomes an educational moment that enhances your clients' confidence and satisfaction. By guiding them toward the right products, you’re ensuring they have everything they need to keep their brows flawless while reinforcing the trust they have in your professional advice.
The Power of Upselling in Your Brow Salon
Understanding the educational impact of upselling in your business is key. Studies show that 25-50% of a salon’s profits can come from product recommendations. Your clients, passionate about their brows, look to you for advice on how to maintain their look between visits. By sharing your knowledge and suggesting the right products, you're meeting this demand while also contributing to the growth of your salon.
To help you elevate your client experience and naturally drive sales, here are some expert tips to educate and empower your clients:
Build Trust
Think back to a time when you had an exceptional experience with a salesperson—perhaps it was your hairdresser or a retail assistant who guided you to the perfect pair of shoes. What made that experience memorable? Chances are, it was the genuine conversation, the feeling that they truly understood your needs, and the excitement they sparked about your purchase. In short, you trusted their recommendations.
To create a similar experience with your clients, focus on building trust and rapport. Engage in meaningful conversations, find common ground, and be attentive to social cues. Your goal should be to get to know them while encouraging them to share their concerns and desired outcomes for their eyebrows.
Understand Your Client
While styling your client’s brows, spend that tim getting to know them and ask questions about their beauty and lifestyle habits. Once you’ve identified who your customer really is, you can make personalised and valuable product recommendations.
Ask things like, "What do you currently use to maintain your brows at home?" or "Are you interested in enhancing your brow growth between visits?" These questions open up a conversation and allow you to tailor your recommendations to their needs.
For example, if your client is a frequent traveler, recommend our At-Home Styling Kits to ensure their brows look perfect 24/7. If they’re someone who loves experimenting with the latest beauty trends, introduce them to our top-of-the-line brow products.
Educate on Aftercare
Clients may not always realise the importance of aftercare, and this is where your expertise comes in. Take a moment during the appointment to explain how aftercare products, like our Brow Gold Nourishing Growth Oil or Multi-Peptide Serum, can prolong the results of their treatment and keep their brows looking their best.
By educating your clients on the benefits of these products, you’re not just selling a product—you’re providing them with a solution that enhances the longevity of their brows. This leads to greater client satisfaction and loyalty, as they’ll appreciate the added value you’re providing.
Recommend Retail Brow Cosmetics
Your clients trust you with their brows, so why not extend that trust to their daily brow styling routine? Recommending retail cosmetics from our luxury range is a natural extension of the services you provide. Whether it’s Imitations Micro Brow Pencil, Creamades Brow Pomade, Alias Lamination Gel, Heist Brow Soap, or Tinted Multi-Peptide Gel, these products help your clients maintain that salon-perfect look at home.
A quick demonstration at the end of their appointment can make all the difference. Show them how easy it is to use these products to achieve the same stunning results they get in the salon. This boosts their confidence in using the products and reinforces the value of your recommendation.
End On A High
The final step in your upselling strategy is just as important as the initial conversation. This is where all your efforts come together, and it’s crucial to ensure the process is smooth, engaging, and leaves your client feeling positive about their experience.
Whether it’s adding a product to their purchase or suggesting they book their next appointment, always finish with a warm, personal touch. Thank them for their trust and express your excitement to see them again soon. "I’m so glad we could find the perfect products for you today. I can’t wait to hear how much you love them! See you at your next appointment!"
By making this final step seamless and friendly, you create a lasting positive impression that keeps clients coming back for more.
Get Started Today
Our luxury range of retail brow cosmetics, At-Home Styling Kits, and aftercare formulas provide the perfect value-add for clients looking to maintain their results and nourish their brows between visits. Each product is thoughtfully designed to complement your professional services, ensuring your clients enjoy the best possible results long after they leave your salon. Happy upselling!
